Because it’s customary to talk about MarchFirst (the company – er used to be) on march first — here’s a link to the top 100 dot-com blunders. Take special note of number 3. Here is the gist:

E-business consultancy MarchFirst launches a national branding campaign in June 2000. The campaign’s main goal, executives say, is not to bring in new business, but to enable them to recruit employees. Price tag: $50 million. The company has since laid off 2,100 employees.

I would also like to add, out of business. This guy had to mention on his resume that what happened to the company’s stock wasn’t his fault. I think the long list of laid off bloggers was significantly due to MarchFirst.