Common things can become so common they are missed, passed over, and ignored. Like read me files. 98% are useless and therefore, ignored. Lets talk about banner advertisements. My whole life I have been attracted to shiny object, things that move and dart across my vision; this is true because of our nature, but today the web has dulled my instincts. Think about it, can you remember the last time you took a look at a banner ad? Me neither. Please bring substance to the web.
